Coca-Cola and P&G don’t want to spend more on marketing, but might have to if consumers get fed up with all the price increases

• Firms like Coca-Cola, P&G, and Clorox don’t intend to increase their current level of marketing.
• But they have plans to change course if consumers get irritated by price increases.
• These companies are being extremely cautious and strategic about where their marketing dollars go.

As the economic squeeze continues, CPG brands like Procter & Gamble, Coca-Cola, and Clorox are being ultra-cautious about their marketing spend. While they don’t have plans to increase their budgets, they might have to if consumers revolt over the rising cost of goods.